Vitality is a programme that's proven
to make a difference to our member's health
We've worked with doctors, scientists and academics to create
Vitality, a programme that helps members live a healthier
lifestyle. Together, we've identified lots of things they can do to
get healthy. It's more than just general good advice, like eating
greens and moving about more. It's about setting specific,
achievable goals and rewarding them for getting there. We can prove
that doing it this way really does make a difference to their
health.
The Vitality programme can work for your clients in
three simple ways:
1. We help members understand their health and how they
can improve it
Vitality is core to our member's health insurance cover. Every
PruHealth member can use Vitality to live a healthier lifestyle.
First, they complete a simple online Health Review. This shows them
how healthy they already are and allows us to create a personal
plan to help them get healthier.
2. We make it cheaper to get healthy
People tell us that one of the reasons they struggle to be
healthy is the cost. Through our partners, they can get discounts
on healthy things like gym membership, fitness equipment and bonus
Nectar points on healthy food. All of this makes it easier and
cheaper for them to get healthy.
3. We'll give them rewards that keep them
motivated
Getting healthy still takes time and effort. So, to keep your
clients motivated, we reward them when they make positive changes
to their health. They can get discounts on things like cinema
tickets and Caribbean cruises. The healthier they get, the bigger
the rewards.
With Vitality, we give your clients cash back
Finally, because healthier people cost less to cover, we pay
back some of your client's premiums when they take part in
Vitality. The higher their Vitality status, the more money we give
them.