With our lifestyle insurance, your clients can enjoy the benefits of Vitality, our healthy living rewards programme, every day, and if they become ill, we'll help them get a prompt diagnosis.* They'll also get access to the best possible medical care and we'll help them get better.
Our healthcare experience
Our health insurance products continually seek to understand and meet the needs of your clients, benefiting them through our healthy benefits programme, Vitality which makes it cheaper and easier to get healthy. Your clients also have the peace of mind that claims will be handled by an experienced, knowledgeable and understanding customer services team, giving care and support when it's needed most.
Our innovative approach to health insurance has won us many prestigious awards. We've recently won the 'Health Insurance Provider of the Year' award at the Consumer MoneyFacts Awards 2014 and we received a Defaqto 5 star rating for our Personal Healthcare product. In 2013 we also won the Health Insurance Award for Best Marketing to Intermediaries.
About our Personal Healthcare plan
Through Vitality, our healthy living rewards programme, we help your clients understand their health and we make it cheaper and easier for them to get healthier with a range of discounts, rewards and cashback through our partners. We also offer them incentives to get healthy.
We could also reward your client's who don't smoke, with a non-smokers' cashback of up to 15% of their annual premium as cashback a year. The higher their Vitality status, the greater the cash reward.
Read more about Vitality and our Vitality partners
Start with Core Cover
Our Personal Healthcare plan is designed with your clients in mind. Through our health insurance, your clients get access to the best possible medical care if they become ill.
See all the benefits of Core Cover.
Choose Cover Options
Your clients can tailor their plan to suit their lifestyle by adding options like Out-patient Cover or Therapies Cover.
See all our Cover Options.
Choose a Hospital
Your clients can choose where they want to be treated, we use leading private hospitals in the UK.
Choose a hospital from our hospitals list.
*Subject to the Out-patient Cover option being included in the plan.
How to become a PruHealth adviser
To register to sell PruHealth products click the button below
Become an adviser